Understanding Authenticated RSS Feeds


In this video of a presentation I gave at Duke University last year I not only share my knowledge and experience with authenticated RSS feeds but also - RSS metrics, personalized RSS feeds, RSS for education and professional development within the enterprise and using RSS to enhance SEO.

I do say at the beginning of this presentation that authenticated feeds are boring but if you are into this kind of thing it’s like taking a hot RSS shower.

I also touch on the platform that I developed, Castlock, that has evolved into PostZinger. Which, I’m hearing good things about these days.





We’ll dive into RSS metrics another day

Metrics conversations are some of the most frequent when it comes to RSS subscriber measurement. However, for the last few years our focus has been a bit off. Feedburner, prior to sale to Google, talked an awful lot about engagement and how to measure it. Now Cullect.com founder and podcast pioneer Garrick Van Buren is moving us forward again with ‘importance‘.

“Reading a straight RSS feed, let along a double- or triple-digit number of them, without any filtering is a little like checking email without a spam filter. There’s a lot of stuff you just don’t need to pay any attention to. “





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