1. Make sure feed titles are optimized with keywords (they become the browser location title). The same goes for the feed description. Utilize it.
   ex. http://www.blogtalkradio.com/rss/tag/Barack+Obama.rss
2. Syndicate the full content of your posts, html encoded and add your tags to those posts. Those tags link back to your site and are great to keep spiders that might have only found your feed on the move.
   ex. http://www.croncast.com/keyrss/Longaberger.rss
3. Add an extension to your feeds. Don’t leave it empty, leave it as .xml, .rdf or .your-coding-lanugage create a rewrite for .rss - it says exactly what the feed is to a user and extensions make bots happy.
   ex. http://www.lifeinthecan.com/episodes.rss
   

Something to keep in mind if you are doubting feeds can improve your already optimized site, where do you think that most of those Google alerts come from? Hint: It’s not your site pages.

In this video of a presentation I gave at Duke University last year I not only share my knowledge and experience with authenticated RSS feeds but also - RSS metrics, personalized RSS feeds, RSS for education and professional development within the enterprise and using RSS to enhance SEO.

I do say at the beginning of this presentation that authenticated feeds are boring but if you are into this kind of thing it’s like taking a hot RSS shower.

I also touch on the platform that I developed, Castlock, that has evolved into PostZinger. Which, I’m hearing good things about these days.